One thing I have noticed working and observing how other startups progress there is not enough evidence backed decision making. I have even been guilty of this and running with my 'gut' instinct instead of hard numbers justify either a change in product, marketing or any other aspect of the business. I started to notice a trend in a few of the startups I've worked on in which I was repeating the same tests over

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Here at Pollenizer we ♥ testing. We're doing sprints on a weekly basis so we have to learn fast and learn often, and we do this by running as many tests we can based on assumptions we make about user behaviour. We love how we are constantly surprised by our findings! Do people click on links or buttons? Does having a branded widget convert more people than unbranded? These are the type of tiny iterations

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