Introducing the Lean Startup Tools

These are the tools we use frequently in our work at Pollenizer and share with our friends. Learn how to use this stuff with our Startup Focus book. Sign up for our weekly dose of startup science for tips and insights to help you build your business. We share everything we can to help entrepreneurs and intrapreneurs keep their edge.

Thinking, Planning and Pitching

Pollenizer Lean Dashboard and Canvas (Current v4)

True_Property_Dashboard

Google Spreadsheet. To get edit your own, sign in with your Google account and select File > Make a Copy

For mapping your business model and tracking what you learn as it develops. Here is a quick video walkthrough to show you how it works.

Pollenizer Universal Pitch Deck

Google Presentation. To get edit your own, sign in with your Google account and select File > Make a Copy

A starter kit for your pitches.

Manual Testing the ‘Wizard of Oz’ Way

It is amazing what you can do without writing a line of code to validate your business idea. We’re prototyping gorgeous new business prototypes with apps like these. This is the Wizard of Oz way to discover a business model.

Wiz behind curtain

Pay no attention to that man behind the curtain

Here’s a great post to get you thinking. The Ultimate Guide to Minimum Viable Products All you need to get started is a form app like Wufoo or Typeform + a hosted CMS like WordPress or Strikingly. Go!

WordPress

Content

This powerful content management site can be up in minutes with a beautiful design. Super versatile.

WP Engine

Content

This is a powerful hosting service for WordPress. One click and you can install it. You can make almost any kind of functionality with WordPress plus the right Themes and Plugins.

Get your themes from:

Strikingly

Content

If you don’t need the power or WordPress but you need it to look amazing, try Strikingly for a gorgeous one-page website. Great for landing pages and quick customer validations.

Launch Rock

Content

Very simple landing page plus some social capabilities for getting customers to sign up while you build your MVP.

Facebook Pages

Content

Make a page to build a community around your startup’s value proposition on the very first day. Build your customer base and learn what they want.

Floqapp

Form

To the user, most websites are just forms strung together. Make a beautiful form with Floq and do the heavy lifting yourself behind the scenes.

Typeform

Form

The most beautiful form builder application that you can also embed in your site. Works well on mobiles too.

Google Forms

Form

The standard way to collect data quickly from customers. You don’t need to wait for an engineer.

Wufoo

Form

By far, the most powerful form builder. You can customise the look, collect money (Stripe) , string forms together to make complex logic flows.

Paypal

Cash

The original quick way to get some cash from somebody.

Stripe

Cash

A super developer friendly way to collect money without leaving your own website and without needing a merchant account. Also integrated into Wufoo forms for quick cash collection without being a developer.

Braintree

Cash

Another easy to integrate payment gateway without needing a merchant account.

Shopify

Cash

Quickly create a beautiful store to test your e-commerce business idea.

Big Commerce

Cash

Quickly create a beautiful store to test your e-commerce business idea.

 

Measure

Google Analytics

Build > Measure > Learn. Add this free analytics tool to your test products to learn what people actually do.

KISSmetrics

Where Google Analytics measures clicks, Kiss Metrics measures people and cohorts.

Optimizely

Great for dead simple A/B testing with 30 day free trial.

Usercycle

Where Google Analytics measures clicks, Usercycle measures people and cohorts. Still in beta.

Design and Prototyping

Canva

Absolutely brilliant, simple way to make quick graphics for your product.

Mockability

Make an iPhone app that feels real.

Loads more wireframing apps

Lots of wireframing toos from the App Entrepreneur. And here from Mashable.

Ads

Google AdWords

Drive the web to your landing pages and tests.

LinkedIn Ads

Drive the web to your landing pages and tests.

Facebook Ads

Drive the web to your landing pages and tests. The easiest to get started with and lots to learn from the demographic targeting.

OpenX

Try and sell your own ad product and sell to a customer.

Dev

Twitter Bootstrap

Front end

Sleek, intuitive, and powerful front-end framework for faster and easier web development. Bootstrap templates

jQuery

Front end

The Write Less, Do More, JavaScript Library

Heroku

Hosting

Cloud Application Platform

Pollenizer Code

Repo

Our Github repository for a rapid start to coding a business.

Domains

Panabee

Find a domain name that is unique

Wordoid

Find a domain name that is unique

 

 

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