Everyone Is Your Customer

Mick Liubinskas | September 27, 2012 | Startup Science | 0 Comments |

After reading this great blog post by Jason Cohen on Stealth Mode (thanks Pierre) I thought I’d share some other great UnStrategies for building startups.

*Sarcasm Filter On*

  1. Everyone is your customer. The bigger your market, the bigger your business. Make something for everyone to maximise the width of your funnel. Keeping it generic is the best way to make sure everyone can use it. To start with, just put it out there and see what comes back.
  2. First mover advantage is key. Once you tell more than 3 people, people will start copying you because the idea is so brilliant. What will startle most people is that no one had thought of it before.
  3. Once it’s built, it’s done. Don’t worry about bringing on tech people. You just need tech people to build it, then you can run it. Most web businesses can be updated every few years.
  4. Apps are easy money. You can get them done on Odesk for $500 and then make millions.
  5. Viral marketing is the best marketing. With just a twitter account and Facebook page people will start telling all their friends about you. Don’t spend a dollar on marketing.
  6. Research is fact. By doing focus groups and surveys you will be able to be sure that a business will work. Numbers don’t lie.
  7. .com means global. By having a .com and being online means that you are available in 186 countries.
  8. Free is unbeatable. How can someone not use a free product? They’d be stupid. It’s valuable and doesn’t cost anything.
  9. Patent NOW. One day Microsoft, Apple or Google (or all 3) will try and copy you and you’ll be able to sue them. Your first dollar spent should always be on lawyers.

*Sarcasm Filter Off*

Anything I missed?



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Hey I'm Mick, Pollenizer Co-founder & Mr Focus. I've learnt so much in the last ten years working on startups: - Focus makes everything easier, better, stronger; - You can't learn by thinking, only by doing; Team are critical; - Success is more about character than ideas. I love startups. You learn very fast and you can make an impact with one days work. You work with motivated, optimistic people. You see the first ideas, first products, first customers, first revenue. Some past businesses I've worked on include Spreets, Dealised, Oomph, WooBoard, Posse and Coachy. In my spare time I surf, play soccer, play basketball, have been known to partake in really bad karaoke, love travel, cooking and being a Dad.
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