Lean Startup Tools
Introducing the Lean Startup Tools
These are tools we use everyday in our work at Pollenizer. They are grouped below to suit the different stages of your startup journey:
- Thinking, Planning and Pitching
- Manual Testing
- Build – Design and Prototyping
- Measure – Analytics
- Learn (and Earn) – Customer Acquisition
There are also some bonus Collaboration Tools, Developer Tools and Domain materials at the bottom of the page.
You can learn how to use all these lean startup tools with our Startup Focus book. Sign up for a weekly dose of startup science for tips and insights to help you build your business. We share everything we can to help entrepreneurs and intrapreneurs keep their edge.
Thinking, Planning and Pitching
We recommend the Lean Canvas to map your business model and track what you learn as it develops. Here is a quick walkthrough to show you how it works.
Manual Testing – The ‘Wizard of Oz’ Way
It is amazing what you can do without writing a line of code to validate your business idea. Check out Phil’s five-part blog series on customer development for non-programmers to see what we mean: Part 1, Part 2, Part 3, Part 4 and Part 5.
We prototype new startups with apps like the ones below. All you need to get started is a form app like Wufoo or Typeform + content via a hosted CMS like WordPress or Strikingly + somewhere to collect the cash…. Go!
|WordPress||Content||With this ubiquitous content management system (CMS) you can have a website up in minutes with a beautiful design. Super versatile.|
A powerful hosting service for WordPress. One click and you can install it, then make almost any kind of functionality with WordPress plus the right Themes and Plugins.
Get your themes from Themeforest.
|Strikingly||Content||If you don’t need the power or WordPress but you need it to look amazing, try Strikingly for a gorgeous one-page website. Great for mobile websites, landing pages and quick customer validations.|
|Launch Rock||Content||Very simple landing page plus some social capabilities for getting customers to sign up while you build your MVP.|
|Facebook Pages||Content||Make a page to build a community around your startup’s unique value proposition on the very first day. Build your customer base and learn what they want.|
|Typeform||Form||The most beautiful form builder application that you can also embed in your site. Works well on mobiles too.|
|Wufoo||Form||By far, the most powerful form builder. Customise the look, collect money (Stripe) and string forms together to make complex logic flows.|
|Google Forms||Form||The standard way to collect data quickly from customers. You don’t need to wait for an engineer.|
|Paypal||Cash||The original quick way to get some cash from somebody.|
|Stripe||Cash||A developer-friendly way to collect money without leaving your own website and without needing a merchant account. Also integrated into Wufoo forms for quick cash collection without being a developer.|
|Pin Payments||Cash||Australia’s first all-in-one online payment API. Can be connected to various other apps like Shopify, Big Commerce and Xero.|
|Braintree||Cash||Another easy to integrate payment gateway without needing a merchant account.|
|Shopify||Cash||Quickly create a beautiful store to test your e-commerce business idea.|
|Big Commerce||Cash||Quickly create a beautiful store to test your e-commerce business idea.|
BUILD: Design and Prototyping
|Canva||Absolutely brilliant, simple way to make quick graphics for your product.|
|Balsamiq||Want to prepare a wireframe but can’t even draw a stick figure? Balsamiq makes it super easy to design both web and mobile apps, with drag’n’drop functionality and simple collaboration options.|
|POP||Prototyping on paper. Get your thoughts down in hard copy, take a picture of your sketch, and then make the jump to digital world with storyboards that link together effortlessly.|
|Flinto||Use your existing screen designs to create prototype iOs and Android apps.|
|Mockability||Make an iPhone app that feels real.|
|Loads more wireframing apps||Lots of wireframing toos from the App Entrepreneur. And here from Mashable.|
|Google Analytics||Build > Measure > Learn. Add this free analytics tool to your test products to learn what people actually do.|
|KISSmetrics||Where Google Analytics measures clicks, Kiss Metrics measures people and cohorts.|
|Unbounce||Build, publish and A/B test landing pages without needing to write a single line of code.|
|Optimizely||Dead simple A/B testing with 30 day free trial.|
|Usercycle||Focus on actionable metrics and monitor whether your “improvements” actually make your product better or worse.|
LEARN (& EARN): Customer Acquisition
|Facebook Ads||Drive the web to your landing pages and tests. The easiest to get started with and lots to learn from the demographic targeting.|
|Google AdWords||Drive the web to your landing pages and tests.|
|LinkedIn Ads||Drive the web to your landing pages and tests.|
|OpenX||Try and sell your own ad product and sell to a customer.|
|Trello||Project Management||Collect and share all your ideas in one place, collaborate on tasks and track your team’s progress from To Do to Doing to Done.|
|Slack||Communication||“Be less busy” and bring all your team’s communications under one roof… Inbox Zero, here we come!|
|Red Pen||Feedback||A picture tells a thousand words, but sometimes you need a million words to understand visual changes and provide feedback. Red Pen is the fastest way to explain your thinking.|
|Twitter Bootstrap||Front end||Sleek, intuitive, and powerful front-end framework for faster and easier web development. Bootstrap templates|
|Heroku||Hosting||Cloud Application Platform|
|Pollenizer Code||Repo||Our Github repository for a rapid start to coding a business.|